Around 97% of Australian businesses are small businesses, and many don’t survive their first few years. Often it isn’t a lack of sales that brings them down. It’s poor cash flow and financial management, and even profitable businesses can run out of cash.
We founded Lawson to close that gap. Too many growing businesses were making critical decisions without strategic financial support. They had bookkeepers handling compliance, but no one was steering the financial strategy. That’s where we come in.
Based in Brisbane, we provide fractional CFO services to businesses across Australia, giving them the financial leadership to make better decisions and grow with confidence.
Behind every business are people. Owners, employees and their families all rely on it, and when the numbers are under pressure, that pressure is felt well beyond the profit and loss statement. It affects livelihoods, relationships and mental health. We understand that, and it shapes how we work.
Great business advisory goes beyond explaining the numbers. It helps you get clear on where you stand, what matters most and what to do next, so you can make decisions with confidence and carry less of the weight alone.
Our fractional CFO model gives you senior financial leadership without the cost of a full-time executive. You get an experienced CFO who works part time in your business, on a scale that matches your needs and budget.
We start by getting to know your operations, your market and your growth goals, because good financial advice depends on understanding the business behind the numbers. We work alongside your existing team, whether that’s your bookkeeper, your accountant or your internal finance team, adding the strategic layer that turns financial data into better decisions. Our CFO packages are ongoing, so your CFO knows your business and the advice builds over time. We also take on specific projects when that suits you better.
Strong businesses run on a consistent financial rhythm. Weekly cash flow tracking shows you where your cash is going and flags pressure points early. Monthly reporting and analysis show how the business is performing, what’s driving the results and what needs attention. When these rhythms are in place, decisions are based on current, accurate numbers rather than guesswork. We build these rhythms into your business and work alongside you to turn the numbers into clear decisions and practical actions.
Lawson offers three CFO packages, each built around a reporting rhythm that suits your stage of business. CFO Foundation sets up your monthly rhythm, with monthly financial reports, a KPI dashboard and plain-English CFO commentary. CFO Growth includes everything in CFO Foundation and adds a weekly rhythm with a 13-week rolling cash flow forecast overseen weekly by your CFO, plus monthly strategy meetings, scenario analysis, and margin and pricing work. CFO Partner includes everything in CFO Growth, plus fortnightly CFO meetings, advanced financial modelling, investor and lender support, and direct involvement from our Principal CFO.
Alongside our CFO packages, we provide specialist support when your business needs it.
13-week rolling forecasts and practical working capital improvements
Decision-making tools that show the impact of your choices before you make them
Finance applications, investor materials and due diligence support
Identifying eligible activities and preparing compliant claims with our registered tax agent partners
Sale preparation, acquisition analysis and deal support
Restoring cash flow and profitability when the business is under pressure
Better systems, better processes and practical automation
Accurate, on-time data, because good decisions start with good data
Complete accounts and work papers ready for your tax accountant
We cover the full picture, from accurate bookkeeping and monthly reporting through to strategic CFO advice, funding and board-level support, with one team accountable for the result. Our team brings more than 30 years of experience in business improvement and has completed more than 1,000 finance deals, and our bookkeeping team is led by a specialist with 40 years of experience. We focus on practical outcomes, not just reports.
Whether you’re growing, managing cash flow pressure or preparing for a sale, acquisition or capital raise, we’d like to hear about your business. Book a conversation with our team to find out how we can help.
Our clients choose us for hands-on support and measurable outcomes. We deliver strategic financial planning that improves business profitability and strengthens financial control. Our dual focus on operational finance and strategic business advisory sets us apart.
We provide complete strategic financial planning, from end-of-month reporting to complex funding decisions. Our fractional CFO model offers flexibility and expertise. You gain senior financial leadership without the overhead of a full-time hire.
Based in Brisbane with clients across the Gold Coast, Byron Bay, Sunshine Coast, and beyond, we understand the Australian business landscape. Our cfo services are designed for companies that need CFO-level insight to navigate growth and change.
Strategic financial planning is not a luxury. It’s essential for sustainable growth. We partner with businesses ready to strengthen financial control, improve business profitability, and make data-driven decisions. Our commercial finance support and complete business advisory services deliver the clarity and confidence you need.
Ready to elevate your financial strategy? Contact us to discuss your strategic financial planning and how our fractional CFO and business advisory services can support your goals. Learn more about our complete business advisory approach and CFO packages.
Strategic financial planning is the process of setting financial goals for your business and building the forecasts, budgets and systems to achieve them. It goes beyond compliance and reporting to focus on cash flow, profitability, capital planning and long-term growth. For most businesses, doing it well takes CFO-level expertise.
A fractional CFO gives you part-time, senior financial leadership without the cost of a full-time executive. They build your cash flow forecasts, budgets, KPIs and scenario models, review your financial systems and support your funding decisions. At Lawson, this support is ongoing and tailored to your business and stage of growth.
In our experience, most businesses benefit from CFO support once they reach $1 million to $5 million in revenue, or earlier if they face cash flow pressure, plan to raise capital or need better financial visibility. If you’re making decisions on instinct rather than data, or your reports arrive weeks after month end, it’s time to consider a fractional CFO.
Business financial planning focuses on budgets, forecasts and financial targets. Business advisory services include that planning but go further, covering operational improvements, profitability, funding strategy and support through growth, turnaround or major events such as mergers and acquisitions. It’s a broader, more hands-on partnership with your business.
In most growing businesses, yes. Bookkeepers record your transactions and accountants handle compliance and tax, but neither usually steers your financial strategy. A fractional CFO works alongside them to provide cash flow forecasting, profitability analysis and decision support. Lawson also provides bookkeeping, so you can have your data, reporting and CFO advice
